Welcome to Cable Marketing: The Jugular Perspective

Why a new blog on cable? Because no one out there focuses exclusively on the rapidly evolving world of cable marketing. We will. This is a group blog, written by different authors, offering a range of different perspectives. Who can you look forward to reading?

Jeff Griffith, the Creative Director of Jugular Advertising whose interests range from the Civil War to popular culture.

Preston Hershorn, a student at the University of Pennsylvania, who will bring the soft lens of a college student to the mix.

And me, Scott Lackey, the Strategic Director of Jugular Advertising. I’ll serve as an annoying editor and contributor, pushing for originality and evenhandness.

Guest contributors will come and go...bringing a fresh perspective to our little world here (want to volunteer, email me at slackey@jugularnyc.com).

So take a look at our first two entries…one on History (the cable channel) marketing by Jeff Griffith. And another post by Preston Hershorn (part 1 in a series looking at where MTV marketing has been and where it’s going). I’ll follow with a look at Marshall McLuhan 41 years after the Medium is the Message (yes, yes…for you loyalists out there I’ll reread the book).

Now… ladies and gentlemen…start your engines.

Scott Lackey