One of the most anticipated ads in this year’s SuperBowl was the Hulu spot because it’s a big deal for a new media company to be peddling its services in the most coveted ad time of the year. Sure, Hulu probably got a reduced rate because of its little corporate connection to NBC, which carried the game.
But let’s give it up for Hulu. That was a damn funny ad. Of course, it’s hard to go wrong when Alec Baldwin is the one on screen pitching your TV-on-the-Web proposition. He’s always good for a little diabolical twist and the ad had its share of diabolical twists. After all – no one is really going to turn off BOTH the TV and the computer so Hulu’s kind of got you there.
Anyway, the question now is whether this ad finally tilts Hulu into mainstream adoption. Time will tell, but the ad should give the site a big bump in one fell swoop.
According to Solutions Research Group, awareness of Hulu among online Americans registered at 15% in July 2008 and rose to 24% just four months later. The research firm predicted awareness would jump to 40% after the SuperBowl ad.
Daisy Whitney
California
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1 comment:
Daisy, First, I love hulu. ARRESTED DEVELOPMENT is my show right now.
Second, HUGE congrats on the Little, Brown sale. SO, so exciting!
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